The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
业务
营销
销售管理
广告
作者
Kristen Duke,On Amir
出处
期刊：Marketing Science [Institute for Operations Research and the Management Sciences] 日期：2022-05-20卷期号：42 (1): 87-109被引量：5
标识
DOI：10.1287/mksc.2022.1364
摘要
Selling formats that integrate purchase and quantity decisions outsell sequential ones because they promote later-stage decision-making considerations.
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