Beauty in the Eye of the Beholder

Abstract. Recent studies have shown that preference judgments can vary considerably from one person to another and when these data are averaged the results can be misleading. In the current study, we examine individual differences in aesthetic preference for randomized visual patterns. In Experiment 1, we start with a structured checkerboard and progressively randomize its alternating black and white squares by 10% increments. In Experiment 2, we begin with a structured square array of vertical line segments and progressively randomize line orientation. In both experiments, there were strong differences in responding with most participants favoring either ordered or randomized versions. We found differences in Big-Five trait scores across these groupings. Individuals who scored high on extroversion, agreeableness, and conscientiousness all preferred random patterns. Preference results for openness and neuroticism varied across the experiments. Explanations for predicted and obtained trait outcomes are provided.