Factors Affecting Acceptance of Social Robots Among Prospective Users

Abstract Rapid technological and scientific developments in the robotics field have led to the expansion of the use of service robots in domestic environments. The purpose of the study reported in this paper is to identify the factors that determine people’s psychology, attitude, and intention to use a social robotic system. A new conceptual framework is developed and empirically tested, using data from 347 people, performing Structural Equation Modeling analysis. The proposed framework incorporates various factors related to hedonic attitudes, utilitarian attitudes, normative beliefs, control beliefs, and personality traits. The results reveal predominantly the positive impact of normative beliefs and utilitarian and hedonic attitudes but, also, the negative impact of control beliefs on people’s intention to use social robot systems. Consequently, it is concluded that future clients are not only influenced by society’s general attitudes, perceptions, and prejudices towards technology but, also, by the functional benefits of social robots.