In 2001, UNESCO adopted the Universal Declaration on Cultural Diversity, emphasizing the importance of all cultural heritage including the intangible cultural heritage of all countries and nations in the world for maintaining human cultural diversity and calling for strengthening the protection of the intangible cultural heritage. With the attention to intangible cultural heritage at home and abroad, the concept of intangible cultural heritage has gradually gained popularity. As a mirror of the times, movies also reflect this cultural phenomenon. Many movies use intangible cultural heritage movies as their slogans, forming a new landscape of the movie industry in the new century.