Research on Dynamic Poster Design in the Digital Age

At present, with the improvement of social living standards, people's aesthetic needs are becoming more and more important. At the same time, the acceleration of the pace of urban life has caused the fragmentation of daily time, so how to catch the eye of viewers in a short time has become the first essence of poster publicity. Dynamic posters not only have more visual impact than traditional static posters, easy to leave a deep impression on the viewer, but also can be widely spread in the Internet and daily life. This paper discusses the artistic expression of dynamic posters, the advantages compared with static posters, and the design characteristics of dynamic posters, which provides some theoretical references for the field of dynamic poster design.