Carbon Offsetting with Eco-Conscious Consumers

碳足迹 采购 碳补偿 业务 估价(财务) 产品(数学) 温室气体 偏移量(计算机科学) 产业组织 环境经济学 微观经济学 经济 商业 营销 计算机科学 财务 生物 数学 生态学 程序设计语言 几何学
作者
Fei Gao,Gilvan C. Souza
出处
期刊:Management Science [Institute for Operations Research and the Management Sciences]
卷期号:68 (11): 7879-7897 被引量:111
标识
DOI:10.1287/mnsc.2021.4293
摘要

In this paper, we model a firm that can reduce its carbon footprint in the presence of a segment of eco-conscious consumers, who consider the product’s carbon footprint when making purchasing decisions. The firm can reduce its controllable emissions at increased fixed and variable costs. The firm can also buy carbon offsets, at the price set by a nongovernmental organization (NGO), for both its controllable and uncontrollable emissions in the supply chain. We find that the firm should not use these two emission reduction methods as simple substitutes. In particular, as the offset price decreases, the firm may spend more efforts reducing its controllable emissions. Also, a firm’s decision to buy carbon offsets depends on the correlation between consumers’ preferences for the product function and for its environmental attributes, and this has implications for NGOs selling offsets. Specifically, although NGOs should price offsets as low as possible in most cases, we find some instances where a premium pricing strategy may be more effective in promoting lower-carbon footprint products, especially when eco-conscious consumers have a significantly higher valuation for the product than those who do not care about the environment, on average. This paper was accepted by Jayashankar Swaminathan, operations management. Supplemental Material: The data files and online appendix are available at https://doi.org/10.1287/mnsc.2021.4293 .
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