The metaverse and consumer psychology: An introduction to Research Dialogue

Journal of Consumer PsychologyEarly View RESEARCH DIALOGUE The metaverse and consumer psychology: An introduction to Research Dialogue L. J. Shrum, Corresponding Author L. J. Shrum [email protected] orcid.org/0000-0001-7112-6418 HEC Paris, Jouy-en-Josas, France Correspondence L. J. Shrum, HEC Paris, 1 rue de la Libération, 78351, Jouy-en-Josas, France. Email: [email protected]Search for more papers by this author L. J. Shrum, Corresponding Author L. J. Shrum [email protected] orcid.org/0000-0001-7112-6418 HEC Paris, Jouy-en-Josas, France Correspondence L. J. Shrum, HEC Paris, 1 rue de la Libération, 78351, Jouy-en-Josas, France. Email: [email protected]Search for more papers by this author First published: 26 April 2023 https://doi.org/10.1002/jcpy.1355 Accepted by Lauren Block, Editor Target article: Rhonda Hadi, Shiri Melumad, and Eric Park. The metaverse: A new digital frontier for consumer behavior https://doi.org/10.1002/jcpy.1356 Commentary 1: Russell Belk. The digital frontier as a liminal space https://doi.org/10.1002/jcpy.1357 Commentary 2: Dr. Stefano Puntoni. Already here: Metaverse in touch and sound https://doi.org/10.1002/jcpy.1358 Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL No abstract is available for this article. REFERENCES Bayer, J. B., Triệu, P., & Ellison, N. B. (2020). Social media elements, ecologies, and effects. Annual Review of Psychology, 71, 471– 497. Belk, R. (2023). The digital frontier as liminal space. Journal of Consumer Psychology, 34(1). Hadi, R., Melumad, S., & Park, E. (2023). The metaverse: A new digital frontier for consumer behavior. Journal of Consumer Psychology, 34(1). Puntoni, S. (2023). Already here: Metaverse in touch and sound. Journal of Consumer Psychology, 34(1). Valkenburg, P. M., Peter, J., & Walther, J. B. (2016). Media effects: Theory and research. Annual Review of Psychology, 67, 315– 338. Early ViewOnline Version of Record before inclusion in an issue ReferencesRelatedInformation