A Chinese Version of the Aesthetics Scale: Cultural Adaptation and Psychological Measurement

The Aesthetics Scale is one of the most commonly used aesthetics evaluation scale in HCI. In this study, a Chinese version of the Aesthetics Scale (C-AS) was translated and validated using the forward–backward translation method. The C-AS passed the content validity and face validity tests. We then recruited 310 Chinese users and tested the psychological properties of the C-AS using the China Railway Customer Service Center ticketing platform as the test material. The experimental results showed that the C-AS has high reliability, validity, and sensitivity. Following rigorous testing, the results of this work may provide Chinese UX practitioners with a standardized aesthetics scale that researchers and practitioners can use with confidence.