Impact of outsourced machinery services on farmers' green production behavior: Evidence from Chinese rice farmers

As an important part of agricultural socialization services, outsourced machinery services are of great significance for promoting the green development of agriculture. Using the field survey data of 1080 rice growers in Sichuan Province, this paper empirically analyzes outsourced machinery services' impact and role path on farmers' green production behavior. Further, it analyzes the difference in influence from the perspective of group heterogeneity. The research results show that: (1) The outsourced machinery services significantly impact farmers' adoption of no-tillage technology, organic fertilizer application technology, and straw returning technology. The conclusion is still stable after considering endogeneity. (2) The outsourced machinery services indirectly affect farmers' green production behavior by promoting off-farm employment and expanding the scale of farmland. (3) The impact of outsourced machinery services on farmers' green production behavior is not significant in the male group and the group whose households own agricultural machinery. In conclusion, the study proposes to increase assistance to outsourced machinery services providers and encourage service entities to actively publicize and popularize green production technologies while providing services, to play an influential role in guiding and educating farmers.