清晨好,您是今天最早来到科研通的研友!由于当前在线用户较少,发布求助请尽量完整的填写文献信息,科研通机器人24小时在线,伴您科研之路漫漫前行!

Harnessing AI and NLP Tools for Innovating Brand Name Generation and Evaluation: A Comprehensive Review

计算机科学 人工智能 背景(考古学) 情绪分析 自然语言处理 过程(计算) 复杂度 万维网 数据科学 情报检索 古生物学 社会科学 社会学 生物 操作系统
作者
Marco Lemos,Pedro J. S. Cardoso,João M. F. Rodrigues
出处
期刊:Multimodal technologies and interaction [Multidisciplinary Digital Publishing Institute]
卷期号:8 (7): 56-56 被引量:1
标识
DOI:10.3390/mti8070056
摘要

The traditional approach of single-word brand names faces constraints due to trademarks, prompting a shift towards fusing two or more words to craft unique and memorable brands, exemplified by brands such as SalesForce© or SnapChat©. Furthermore, brands such as Kodak©, Xerox©, Google©, Häagen-Dazs©, and Twitter© have become everyday names although they are not real words, underscoring the importance of brandability in the naming process. However, manual evaluation of the vast number of possible combinations poses challenges. Artificial intelligence (AI), particularly natural language processing (NLP), is emerging as a promising solution to address this complexity. Existing online brand name generators often lack the sophistication to comprehensively analyze meaning, sentiment, and semantics, creating an opportunity for AI-driven models to fill this void. In this context, the present document reviews AI, NLP, and text-to-speech tools that might be useful in innovating the brand name generation and evaluation process. A systematic search on Google Scholar, IEEE Xplore, and ScienceDirect was conducted to identify works that could assist in generating and evaluating brand names. This review explores techniques and datasets used to train AI models as well as strategies for leveraging objective data to validate the brandability of generated names. Emotional and semantic aspects of brand names, which are often overlooked in traditional approaches, are discussed as well. A list with more than 75 pivotal datasets is presented. As a result, this review provides an understanding of the potential applications of AI, NLP, and affective computing in brand name generation and evaluation, offering valuable insights for entrepreneurs and researchers alike.

科研通智能强力驱动
Strongly Powered by AbleSci AI
科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
高高代珊完成签到 ,获得积分10
32秒前
小young完成签到 ,获得积分10
1分钟前
k sir完成签到,获得积分10
1分钟前
1分钟前
科研通AI2S应助科研通管家采纳,获得10
1分钟前
VDC应助科研通管家采纳,获得30
1分钟前
huanghe完成签到,获得积分10
1分钟前
开放的麦片完成签到,获得积分10
1分钟前
3分钟前
庄冬丽发布了新的文献求助10
3分钟前
庄冬丽完成签到,获得积分10
3分钟前
bkagyin应助庄冬丽采纳,获得10
3分钟前
3分钟前
葛力发布了新的文献求助10
3分钟前
VDC应助科研通管家采纳,获得30
3分钟前
搜集达人应助科研通管家采纳,获得10
3分钟前
VDC应助科研通管家采纳,获得30
3分钟前
科研通AI5应助科研通管家采纳,获得10
3分钟前
VDC应助科研通管家采纳,获得30
3分钟前
VDC应助科研通管家采纳,获得30
3分钟前
VDC应助科研通管家采纳,获得30
3分钟前
clairevox应助葛力采纳,获得100
4分钟前
拼搏问薇完成签到 ,获得积分10
4分钟前
李成恩完成签到 ,获得积分10
4分钟前
谨慎鹏涛完成签到 ,获得积分10
5分钟前
宇文非笑完成签到 ,获得积分10
5分钟前
VDC应助科研通管家采纳,获得30
5分钟前
VDC应助科研通管家采纳,获得30
5分钟前
VDC应助科研通管家采纳,获得30
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
Jasper应助科研通管家采纳,获得10
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
爱静静应助科研通管家采纳,获得10
5分钟前
5分钟前
nico完成签到 ,获得积分10
6分钟前
7分钟前
高分求助中
Production Logging: Theoretical and Interpretive Elements 2700
Neuromuscular and Electrodiagnostic Medicine Board Review 1000
こんなに痛いのにどうして「なんでもない」と医者にいわれてしまうのでしょうか 510
The First Nuclear Era: The Life and Times of a Technological Fixer 500
岡本唐貴自伝的回想画集 500
Distinct Aggregation Behaviors and Rheological Responses of Two Terminally Functionalized Polyisoprenes with Different Quadruple Hydrogen Bonding Motifs 450
Ciprofol versus propofol for adult sedation in gastrointestinal endoscopic procedures: a systematic review and meta-analysis 400
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 物理 生物化学 纳米技术 计算机科学 化学工程 内科学 复合材料 物理化学 电极 遗传学 量子力学 基因 冶金 催化作用
热门帖子
关注 科研通微信公众号,转发送积分 3671283
求助须知:如何正确求助?哪些是违规求助? 3228146
关于积分的说明 9778630
捐赠科研通 2938406
什么是DOI,文献DOI怎么找? 1610009
邀请新用户注册赠送积分活动 760503
科研通“疑难数据库(出版商)”最低求助积分说明 736003