A Study on the Image Analysis of Farmers on the New Media Platform of People’s Daily under the Theory of Media Construction

This article takes the Weibo account of People’s Daily as a survey sample and uses content analysis method from the perspective of media construction theory to analyze the overall image characteristics of Chinese farmers it shapes, and how the influence of social fields such as the 20th CPC National Congress affects the image shaping of media. And through horizontal comparison with the People’s Daily newspaper, explore the ways of constructing the image of farmers in different media.