The Impact of Digital Media on Real Estate Marketing: A Review

Generalisations such as ‘the era of the Internet’, ‘the information age’ and ‘the electronic revolution’ assume that the present is part of a defined movement. This ‘age’ and ‘era’ refers to something that began at a time that is generally accepted, and that will continue indefinitely; an epoch of historical validity that stands alongside the Renaissance and the Enlightenment. Developments in information technology (IT) and real estate marketing have often been extensions of practice, however some developments are unexpected and chaotic. From these chaotic developments, clear themes or trends have emerged. Advances in technology and digital media are creating opportunities for real estate companies to connect and interact with consumers. Despite the impact that digital media has made on the real estate industry, it is not being used to its full potential. This review discusses our current understanding of how ICT, specifically digital media, has changed real estate marketing.