Are They Bothered? How the Opportunity to Damage a Partner's Reputation Influences Giving Behavior in a Trust Game

Studies of reputation use in social interactions have indicated that when individuals can acquire a positive or negative reputation, they are motivated to act in a cooperative fashion. However, few researchers have examined how the opportunity to confer this reputation on a partner may influence an individual's behavior in a mixed-motive situation. In the present study, an experiment using a trust-game paradigm indicated that participants felt that they had more control over their partner's reputation when they could leave feedback regarding the outcome of their interaction with their partner. However, the participants would only donate a substantial portion of their initial endowment (i.e., over 50%) when they could leave feedback for a partner and when they felt that their partner was concerned about his or her own reputation. The author discusses these findings in regard to how they might apply to real-world reputation use and how possible future studies may further expand knowledge in this area.