KPI Design Method for Performance Appraisal of Media Advertising Company Based on Entropy Value Method

In order to optimize the performance appraisal system of the sales department of media advertising company, this paper takes company H as the research object, designs the KPI appraisal method for advertising sales personnel based on the current operation situation of the company, introduces the entropy value method to calculate the weight of each KPI index to ensure the objectivity and accuracy of the index, and provides reference for the scientific setting of the performance index of the sales department of media advertising company.