旅游
忠诚
独创性
认知
目的地图像
广告
营销
心理学
政府(语言学)
价值(数学)
业务
社会心理学
目的地
地理
计算机科学
机器学习
哲学
创造力
考古
神经科学
语言学
作者
Weisheng Chiu,Shiheng Zeng,Philip Shao-Tung Cheng
出处
期刊:International Journal of Culture, Tourism and Hospitality Research
[Emerald (MCB UP)]
日期:2016-06-06
卷期号:10 (2): 223-234
被引量:200
标识
DOI:10.1108/ijcthr-07-2015-0080
摘要
Purpose The purpose of this paper is to explore both the cognitive and affective images and examine the effects of destination image through both aspects on satisfaction levels and tourist loyalty. Design/methodology/approach Data collection was conducted using the convenience sampling method. The on-site survey was carried out with Chinese tourists at the popular tourist sites in Seoul City. Findings The results showed that the cognitive image had a direct influence on the affective image and confirmed the formation process of the destination image. Both cognitive and affective images had positive influences on satisfaction, and in turn, satisfaction predicted tourist loyalty. Moreover, the relationship between destination image and loyalty revealed that the affective image had a direct influence on tourist loyalty. Although the cognitive image showed no direct linkage to tourist loyalty, the authors found that it had an indirect influence on tourist loyalty through affective image and satisfaction. Originality/value The findings of this study provide a better understanding of the process that determines Chinese tourists’ destination choices and loyalty. Moreover, it provides insightful implications for the Korean Government, the Korea Tourism Organization and tourism operators.
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