动态定价
合并(业务)
盈利能力指数
定价策略
持有成本
微观经济学
收益管理
库存控制
业务
动态规划
产业组织
经济
运筹学
计算机科学
运营管理
收入
营销
财务
工程类
算法
作者
Jianxiong Zhang,Jing Lu,Guowei Zhu
标识
DOI:10.1080/01605682.2022.2056529
摘要
Considering a firm who operates multiple stores to sell perishable items with limited inventory, we build a multi-location inventory model to explore the optimal dynamic pricing and shipment consolidation policies. The optimal consolidation and continuous-time dynamic pricing policies are obtained by solving the corresponding optimization problem based on optimal control theory. The optimal strategies derived show that the firm should take penetration pricing policy and select a subset of stores with high market potentials. Compared to cases of static pricing and non-consolidation, both dynamic pricing and shipment consolidation policies can enhance the firm's profitability, while they exert substitutable effects. Furthermore, the heterogeneity of stores, price sensitivity of demands, deteriorating property of items, holding cost and delivery cost all highlight the importance of consolidation. Additionally, the optimal dynamic price exhibits non-monotonicity with respect to deterioration rate and holding cost.
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