ANALYSIS OF THE NEEDS OF MANDARIN TEACHING USERS ON LIVE STREAMING PLATFORMS

The rapid development of live streaming platforms has attracted an increasing number of knowledge sharers and learners. These platforms have expanded from entertainment and live commerce to knowledge sharing and monetization. Mandarin Chinese teaching has gained popularity due to its vast user base and relatively low teaching threshold. However, after a period of practice, some drawbacks have been observed, impacting teaching effectiveness and students' learning outcomes. Through questionnaires, specific student needs will be identified, and collaborative efforts among the platform, regulatory authorities, and content providers will be undertaken to improve and enhance Mandarin Chinese teaching on live-streaming platforms. This paper employs quantitative analysis to investigate the distribution of Mandarin learners on live streaming platforms, factors influencing their learning, and their satisfaction levels with the learning process. The aim is to provide valuable insights for future Mandarin teaching on live-streaming platforms and other educational domains. The rapid development of live streaming platforms has attracted increasing knowledge sharers and learners. These platforms have expanded from entertainment and live commerce to knowledge sharing and monetisation. Mandarin Chinese teaching has gained popularity due to its vast user base and relatively low teaching threshold. However, after a period of practice, some drawbacks have been observed, impacting teaching effectiveness and students' learning outcomes. Through questionnaires, specific student needs will be identified, and collaborative efforts among the platform, regulatory authorities, and content providers will be undertaken to improve and enhance Mandarin Chinese teaching on live-streaming platforms. This paper employs quantitative analysis to investigate the distribution of Mandarin learners on live streaming platforms, factors influencing their learning, and their satisfaction levels with the learning process. The aim is to provide valuable insights for future Mandarin teaching on live-streaming platforms and other educational domains.