Facing the era of smartness – delivering excellent smart hospitality experiences through cloud computing

ABSTRACTThis study aims to explore the role of cloud computing in the creation of smart hospitality experiences and bridge the existing gap in knowledge. The research adopts a mixed research approach, combining qualitative and quantitative methods, to investigate and prioritize criteria that contribute to smart hospitality through cloud computing. Expert perspectives are utilized to develop a comprehensive two-dimensional cloud-based smart hospitality experience model with 14 sub-dimensions, highlighting the pivotal role of cloud computing in facilitating smart hospitality. The study uncovers the interrelations and relative weights among the criteria, shedding light on the fundamental significance of cloud computing in creating smart hospitality experiences. What sets this study apart is its focus on the untapped potential of cloud computing in the context of smart hospitality. It contributes to the existing body of knowledge by providing theoretical insights for interdisciplinary hospitality operations and practical guidance for hospitality practitioners to achieve sustainable outcomes.本研究旨在探索云计算在创造智能酒店体验中的作用,并弥合现有的知识差距. 该研究采用了定性和定量相结合的混合研究方法,通过云计算来调查和确定有助于智能酒店的标准的优先级. 利用专家视角开发了一个全面的二维云智能酒店体验模型,该模型包含14个子维度,突出了云计算在促进智能酒店方面的关键作用. 这项研究揭示了这些标准之间的相互关系和相对权重,揭示了云计算在创造智能酒店体验方面的根本意义. 这项研究的与众不同之处在于,它关注的是云计算在智能酒店领域尚未开发的潜力. 它为跨学科酒店运营提供理论见解,并为酒店从业者实现可持续成果提供实践指导,从而为现有知识体系做出贡献.KEYWORDS: Customer experiencepersonalizationsmart service experiencesmart technologysmartnessdigital transformation Disclosure statementNo potential conflict of interest was reported by the author.Supplemental dataSupplemental data for this article can be accessed online at https://doi.org/10.1080/19368623.2023.2251144.Additional informationFundingThe work was supported by the Ministry of Science and Technology, Taiwan [110-2511-H-158-001-].