Some stay and some quit: Understanding P2P accommodation providers’ continuous sharing behavior from the perspective of feedback theory

Building on feedback theory, this study aims to understand providers' continuous sharing behavior (CSB) by integrating subjective and objective feedback in the context of peer-to-peer (P2P) accommodations. In Study 1, we test a mediation model by using survey data collected from 289 hosts of P2P accommodations. The results show that providers' positive feedback perception (PFP) is positively related to CSB and that intrinsic motivation mediates this effect. In Study 2, we collect 169 multisource data to explore the effect of objective online feedback on providers' PFP and subsequent effects in further detail. This study reveals that online ratings positively influence providers' PFP and that this effect is strengthened by the volume of online reviews. Further, we find sequential positive effects among providers’ PFP, intrinsic motivation, and CSB, which is consistent with Study 1. Implications for theory and practice are discussed.