Value co-creation in tourism and hospitality: A systematic literature review

In this study we organize and analyze the literature on value co-creation in tourism and hospitality. For this purpose, we conducted a systematic literature review with 298 articles published between 2009 and 2020 indexed in the Web of Science database. We analyzed the methodological and thematic perspectives, as well as the theoretical relationships presented in all studies. We identified four main themes focusing on a) interactions & social networks, b) strategy & innovation, c) sharing economy, and d) value co-creation consequences. Interaction, engagement, and service innovation were the most studied antecedents of value co-creation, and satisfaction, perceived value, and loyalty as the main consequences. Few studies examined value co-creation as a mediating or moderating variable. Finally, we present a conceptual framework including antecedents, consequences, mediation, and moderation (ACMM) involved in value co-creation, to provide a broad understanding of the different perspectives analyzed in this study.