动态定价
互补性(分子生物学)
产品(数学)
定价策略
运筹学
库存控制
计算机科学
存货理论
供求关系
动态需求
微观经济学
产业组织
经济
业务
运营管理
数学
量子力学
生物
遗传学
物理
功率(物理)
几何学
作者
Jing‐Sheng Song,Zhengliang Xue
出处
期刊:Operations Research
[Institute for Operations Research and the Management Sciences]
日期:2021-02-15
卷期号:69 (2): 525-544
被引量:12
标识
DOI:10.1287/opre.2020.2062
摘要
In today’s digital age with advanced information technology and analytic tools, such as the internet and data mining, many companies use dynamic bundling to influence demand to match up with the operational status, especially in industries with short product life cycles. In “Demand Shaping through Bundling and Product Configuration: A Dynamic Multiproduct Inventory-Pricing Model,” Jing-Sheng Song and Zhengliang Xue present a novel dynamic model to analyze how exactly the inventory dynamics impact the bundling strategy and, in turn, how the bundling strategy affects the firm's inventory decisions. They also characterize how the optimal bundling decision depends on item complementarity, cost structure, inventory levels, demand uncertainty, and supply responsiveness.
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