Conditioned Superstition: Desire for Control and Consumer Brand Preferences

Journal Article Conditioned Superstition: Desire for Control and Consumer Brand Preferences Get access Eric J. Hamerman, Eric J. Hamerman Search for other works by this author on: Oxford Academic PubMed Google Scholar Gita V. Johar Gita V. Johar Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 40, Issue 3, 1 October 2013, Pages 428–443, https://doi.org/10.1086/670762 Published: 01 May 2013