How social commerce constructs influence customers' social shopping intention? An empirical study of a social commerce website

社会商业 亲密度 采购 产品(数学) 实证研究 社会影响力 心理学 业务 营销 广告 社会化媒体 社会心理学 万维网 计算机科学 认识论 几何学 数学分析 哲学 数学
作者
Chia‐Ying Li
出处
期刊:Technological Forecasting and Social Change [Elsevier BV]
卷期号:144: 282-294 被引量:125
标识
DOI:10.1016/j.techfore.2017.11.026
摘要

Social commerce takes advantage of social networking capabilities and provides features that encourage customers to share personal experiences. Because social commerce has evolved quickly, it has not been studied as extensively as e-commerce and social networking. Extant research on social commerce has revealed only a few of its characteristics. Applying a stimulus–organism–response model, this study investigated the influences of social commerce sites on customers' virtual experiences and on their intentions to purchase products. The findings indicated that social commerce constructs exerted positive and significant effects on social interactions in terms of cognitive states (social presence, informational support, and emotional support) and affective states (familiarity and closeness), but they did not exert significant influences on social shopping intention. Furthermore, social presence and informational support influenced intention to trust in product recommendations. However, neither emotional support nor familiarity exerted significant influence on trust in product recommendations. Moreover, familiarity was significantly affected by informational support and emotional support but not by social presence. Finally, familiarity exerted a positive and significant effect on closeness, which further exerted a positive and significant effect on trust in product recommendations. Trust in product recommendations exerted a significant effect on social shopping intention, whereas informational support did not. These findings explain how customers use social networking sites to aid purchasing decisions and assist online vendors in developing advertising and promotion strategies.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
聪明小丸子完成签到,获得积分10
1秒前
xiaowang0710完成签到,获得积分10
1秒前
一支菜馅儿馄饨完成签到,获得积分10
3秒前
Zlinco完成签到,获得积分10
4秒前
量子星尘发布了新的文献求助10
5秒前
幸福果汁完成签到,获得积分10
6秒前
开心向真完成签到,获得积分10
8秒前
shezhinicheng完成签到 ,获得积分10
9秒前
Crystal完成签到 ,获得积分10
9秒前
前进中完成签到,获得积分10
9秒前
忧虑的花卷完成签到,获得积分10
11秒前
杨ZJ完成签到,获得积分10
11秒前
LiShan完成签到 ,获得积分10
11秒前
害羞的雁易完成签到 ,获得积分10
12秒前
CDI和LIB完成签到,获得积分10
13秒前
老迟到的幼枫完成签到,获得积分10
13秒前
呵呵喊我完成签到,获得积分10
14秒前
云过半山完成签到,获得积分10
14秒前
火星上白羊完成签到,获得积分10
16秒前
Sid完成签到,获得积分20
17秒前
研友_VZG7GZ应助狂野的元容采纳,获得10
17秒前
结实芝麻完成签到 ,获得积分10
18秒前
铜泰妍完成签到 ,获得积分10
19秒前
Gavin完成签到,获得积分10
19秒前
SC完成签到 ,获得积分10
20秒前
今后应助crave采纳,获得10
23秒前
元神完成签到 ,获得积分10
24秒前
27秒前
来了来了完成签到 ,获得积分10
30秒前
yiyi完成签到,获得积分10
30秒前
萨特完成签到,获得积分10
30秒前
31秒前
YJY完成签到,获得积分10
31秒前
眼睛大的寄容完成签到 ,获得积分10
32秒前
优秀的大白菜完成签到 ,获得积分10
33秒前
一年发3篇JACS完成签到,获得积分10
34秒前
小吴完成签到 ,获得积分10
35秒前
39秒前
gyf完成签到,获得积分10
39秒前
奋斗跳跳糖完成签到,获得积分10
39秒前
高分求助中
The Mother of All Tableaux: Order, Equivalence, and Geometry in the Large-scale Structure of Optimality Theory 3000
Social Research Methods (4th Edition) by Maggie Walter (2019) 2390
A new approach to the extrapolation of accelerated life test data 1000
北师大毕业论文 基于可调谐半导体激光吸收光谱技术泄漏气体检测系统的研究 390
Phylogenetic study of the order Polydesmida (Myriapoda: Diplopoda) 370
Robot-supported joining of reinforcement textiles with one-sided sewing heads 360
Atlas of Interventional Pain Management 300
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 4008855
求助须知:如何正确求助?哪些是违规求助? 3548508
关于积分的说明 11299006
捐赠科研通 3283151
什么是DOI,文献DOI怎么找? 1810290
邀请新用户注册赠送积分活动 886000
科研通“疑难数据库(出版商)”最低求助积分说明 811220