An acceptance model of digital education in intangible cultural heritage based on cultural awareness

Despite the increasing application of digital education in intangible cultural heritage (ICH), user acceptance of digital technology needs further investigation. In this study, a mobile AR system for ICH education was developed to understand user acceptance of digital technology. This study developed a conceptual model and hypotheses based on cultural awareness, generic learning outcomes (GLOs), and the technology acceptance model, aiming to construct an appropriate digital learning model for ICH. The results of the study indicated that the reliability and validity of the measurement model were satisfactory. In addition, the importance of external variables was confirmed. Cultural awareness and GLOs affected users’ perceived usefulness and perceived ease of use. In addition, perceived usefulness and ease of use had a positive effect on attitudes toward the use, which in turn had a positive effect on behavioural intention to use.