解释水平理论
心理学
社会心理学
自我构念
政治学
相互依存
法学
作者
Danny Tengti Kao,Annie Pei‐I Yu,Chao‐Feng Lee
摘要
Abstract While individuals' construal level has been extensively investigated in the field of traditional psychology literature, theoretical concerns of the impacts of construal level on philanthropic supporters' intentions to donate is promising but underdeveloped. This paper extends the limited attention given to charitable organizations. Specifically, this research further focuses on whether message construal and temporal distance have moderating effects on the impact of philanthropic supporters' construal level on their intention to donate. Results show that for low‐level and high‐level construal individuals, charitable appeals characterized by message construal (time vs. money) and temporal distance (proximal vs. distant) will elicit differential intentions to donate. Findings of this research have practical implications for charitable organizations.
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