Enhanced matrix packing density and tailored fiber-to-matrix interface bond properties have led to the recent development of ultra-high performance fiber reinforced concrete (UHP-FRC) with improved material tensile performance in terms of strength, ductility and energy absorption capacity. The objective of this research is to experimentally investigate and analyze the uniaxial tensile behavior of the new material. The paper reviews and categorizes a variety of tensile test setups used by other researchers and presents a revised tensile set up tailored to obtain reliable results with minimal preparation effort. The experimental investigation considers three types of steel fibers, each in three different volume fractions. Elastic, strain hardening and softening tensile parameters, such as first cracking stress and strain, elastic and strain hardening modulus, composite strength and energy dissipation capacity, of the UHP-FRCs are characterized, analyzed and linked to the crack pattern observed by microscopic analysis. Models are proposed for representing the tensile stress–strain response of the material.