The children's animated cartoon as a factor of family social health

The article presents the results of the study of modern Russian animated cartoons from the point of view of their impact on family social health. The social health is formed on the basis of certain values. The destruction of the family values system negatively affects the formation of family social health. The animated cartoons are an important institutional mechanism of socialization of children, because the traditional institutions that shape values of the younger generation are largely losing their role, first of all the matter is about the institution of family. The original observation card for content analysis was applied. The analysis was applied to the animated cartoons distributed in 1992 - present time with a total time volume of 6500 minutes. The analysis of the representation of family in animated cartoons permitted to identify a typical image of family in modern Russian animated cartoons that is presented as a complete nuclear parental family where the relationship between spouses is characterized as pseudo-cooperation, raising the only child-teenager in authoritarian style. In Russian animated cartoons, only 54% of families are presented as full. The extended families are presented in 11% of animated cartoons. The quarter of all families presented in modern Russian animated cartoons, are a married couple without children, where family situations are built around the relationship of young couple that have got married recently.