The role of alliance management, big data analytics and information visibility on new-product development capability

竞争优势 分析 结构方程建模 动态能力 能见度 可用的 新产品开发 知识管理 产品(数学) 联盟 计算机科学 大数据 差异(会计) 数据科学 业务 营销 数据挖掘 万维网 物理 几何学 数学 会计 机器学习 法学 政治学 光学
作者
Rameshwar Dubey,David Bryde,Gary Graham,Cyril Foropon,Sushma Kumari,Omprakash K. Gupta
出处
期刊:Annals of Operations Research [Springer Science+Business Media]
被引量:22
标识
DOI:10.1007/s10479-021-04390-9
摘要

Abstract Many organizations are increasingly investing in building dynamic capabilities to gain competitive advantage. New products play an important role in gaining competitive advantage and can significantly boost organizational performance. Although new product development (NPD) is widely recognized as a potentially vital source of competitive advantage, organizations face challenges in terms of developing the right antecedents or capabilities to influence NPD performance. Our research suggests that organizations should invest in building alliance management capability (AMC), big data analytics capability (BDAC) and information visibility (IV) to achieve their desired NPD success. Informed by the dynamic capabilities view of the firm (DCV) we have stated seven research hypotheses. We further tested our hypotheses using 219 usable respondents gathered using a pre-tested instrument. The hypotheses were tested using variance based structural equation modelling (PLS-SEM). The results of our study paint an interesting picture. Our study makes some significant contribution to the DCV and offers some useful directions to practitioners engaged in NPD in the big data analytics era. We demonstrate that AMC and BDAC are lower-order dynamic capabilities and that AMC has a positive and significant influence on BDAC. In turn, AMC and BDAC influence NPD under the moderating influence of IV. Ours is one of the first studies to empirically establish an association among three distinct dynamic capabilities which are often considered in isolation: AMC, BDAC and NPD. Our findings support emergent views on dynamic capabilities and their classification into various orders. Lastly, we provide empirical evidence that information visibility acts as a contingent variable to both AMC and BDAC effects on NPD. We end our paper by outlining some limitations of our study and by offering useful future research directions.
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