Visual Style Innovation and Practice in Animation Design

Innovation in animation visual style is a key factor in enhancing the artistic value and market competitiveness of works. This study explores the role of core elements such as character design, color application, dynamic expression, and more in the formation of visual style through a systematic analysis of animation design visual elements. The study finds that minimalist styles are more popular in contemporary animation creation, and the development of digital technology has significantly increased the market share of hybrid-media animation. In the practical section, this research integrates traditional ink painting with modern technological aesthetics to develop a new visual style, which has achieved high user satisfaction and market recognition, providing a feasible path for visual innovation in the animation industry.