收入
业务
营销
消费支出
远离家乡的食物
农业经济学
广告
经济影响分析
市场份额
消费(社会学)
经济
财务
食物消费
社会科学
经济衰退
社会学
凯恩斯经济学
微观经济学
作者
Kyeongbin Kim,Daniel McCarthy
标识
DOI:10.1177/00222437231179021
摘要
Dockless shared micromobility services have grown substantially in recent years, but their impact on consumer demand has remained largely unstudied. The authors estimate how the largest and fastest-growing segment of this market—the dockless electric scooter (“e-scooter”) sharing industry—impacts spending in one of the largest segments of the local economy, the restaurant industry. Using data covering 391 companies in 98 U.S. cities, the authors find that the introduction of e-scooters in a city significantly impacts restaurant spending, increasing spending by approximately 5.2% for e-scooter users, driving incremental spending of at least $11.3 million annually across all cities that first allowed e-scooters to operate over summer 2018. Impact varies by restaurant subcategory, with a stronger positive effect on fast-food restaurant spending, and a weaker effect on sit-down restaurant spending. E-scooter entry has a larger impact on companies with higher historical revenues selling at lower prices. It facilitates discovery of new restaurants from prospective customers and repeat business from already-acquired customers.
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