Modular Design and Technology for Diversity and a More Sustainable Fashion. The RTFKT X Nike and CLO Case Studies

Fashion and design are closely linked. Through the various resources that are available it is possible to find varied solutions that, at the same time, allow design creation to be more practical, complete, and fun. In this way, it is necessary to analyze which means can be used to achieve this goal and how these will impact the final solution and society in general. This paper is part of an ongoing PhD research work and explores the potential linkage between modular design and technology to the emergence of new and unexpected solutions through two case studies, namely the RTFKT X Nike and CLO. A qualitative methodology is used to better understand the performance of the selected brands and the potential of modular design and technology to divergent thinking, diversity but more sustainable practices in a fast market dynamics. The conclusion highlights a possible change in the creation processes and the way of engagement and use of new design strategies and tools for more innovative and sustainable solutions to this important economic and creative sector.