雌雄同体
阿凡达
同性恋
心理学
可靠性
社会心理学
女性气质
外表吸引力
男子气概
偏爱
背景(考古学)
吸引力
吸引力
感知
人际吸引
计算机科学
人机交互
语言学
哲学
神经科学
政治学
精神分析
法学
古生物学
经济
生物
微观经济学
作者
Kristine L. Nowak,Christian Rauh
标识
DOI:10.1111/j.1083-6101.2006.tb00308.x
摘要
It has become increasingly common for Web sites and computer media to provide computer generated visual images, called avatars, to represent users and bots during online interactions. In this study, participants (N = 255) evaluated a series of avatars in a static context in terms of their androgyny, anthropomorphism, credibility, homophily, attraction, and the likelihood they would choose them during an interaction. The responses to the images were consistent with what would be predicted by uncertainty reduction theory. The results show that the masculinity or femininity (lack of androgyny) of an avatar, as well as anthropomorphism, significantly influence perceptions of avatars. Further, more anthropomorphic avatars were perceived to be more attractive and credible, and people were more likely to choose to be represented by them. Participants reported masculine avatars as less attractive than feminine avatars, and most people reported a preference for human avatars that matched their gender. Practical and theoretical implications of these results for users, designers, and researchers of avatars are discussed.
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