Translation of Chinese Internet Catchword from the Perspective of Eco-Translatology

Internet catchwords are characterized by flexibility, vividness and conciseness. In addition to their basic semantic features, most of the Internet catchwords often contain deeper cultural meanings and purposes of communication. Eco-translatology is a new translation theory developed on “translation theory of adaptation and selection”, which focuses on the integrity of translational ecosystem and adheres to the “theory of translator-centeredness”. This paper attempts to explore the translation of Internet catchwords from the linguistic, cultural and communicative dimensions of eco-translatology to promote the development of English translation of Chinese Internet catchwords, promoting and accelerating the spread of Chinese Internet catchwords and Internet culture.