The trouble with ‘quiet advocacy’: local journalism and reporting climate change in rural and regional Australia

Climate activists and environmental communicators stress that addressing the climate crisis requires both global and local advocacy for transformational change-making. While journalists in small, rural communities are known to actively advocate on issues for the common good, there has been little investigation of local media advocacy on climate change in rural Australia: a region at the forefront of global heating. This paper analyses the accounts of local journalists of their media coverage of the School Strikes 4 Climate in rural and regional Australia, as an empirical entry point for a conceptual discussion of local media advocacy in reporting climate change. We find that normative ideas about journalism coupled with polarised community views on climate change hindered these journalists from taking an advocacy stance. We explore and critique the tacit ‘quiet advocacy’ practices used by these journalists reporting on climate in rural and regional Australia.