The Application of Artificial Intelligence in AI News Anchor

The essay critically analysed the application of AI in broadcasting and media sector, with specific focus on the critical case study of AI news anchor. The relevant concepts, theories and frameworks of AI and its application in media were reviewed. Then, these concepts were used to critically analyse the case of AI news anchor. From the literature, the foundation framework of AI is machine learning, deep learning, neural networks and big data, which make machine as smart as human. To conclude AI's application in the AI news anchor, current AI technologies can make AI anchor have synthesised voice and digitally manipulated face though the input content from developers. However, the technology of AI is not mature, and there are still many limitations for AI's adoption in media. The future trend of AI news anchor will be interactive broadcasting and emotional AI anchor.