Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory

Lombok Tourism, known for its natural panoramas, protected forests, white sandy beaches, and green rice fields, offers substantial potential as a natural tourist destination.This study aims to examine the influence of Holistic Experience, Experience Quality, Vivid Memory, Visitor Satisfaction, and "Wow" Tourism as mediating factors for revisit intention in Lombok's tourism villages.This research employs a quantitative approach with a survey method.The sample consisted of 200 respondents, selected using purposive sampling, with the criteria being tourists who have visited Lombok at least once in the past year.Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).The results revealed that Holistic Experience and Experience Quality positively and significantly influence Visitor Satisfaction and "wow" tourism, serving as mediators for revisit intention.However, one of the hypotheses -that Vivid Memory significantly impacts Visitor Satisfaction -was not supported.This suggests that further research is necessary to identify the elements influencing tourist satisfaction and revisit intention in the context of tourism.The findings from this survey can be utilized by hotel authorities, travel agencies, and the Lombok tourism department to enhance customer satisfaction and provide remarkable experiences for travelers.