Research on the Packaging Design Practices of Agricultural Products in the Context of Rural Revitalization: A Case Study of Zhaoqing Emperor Oranges

To carry out the packaging design of agricultural products around rural revitalization, and to study the innovative application of brand culture in the packaging of agricultural products. Through the case method, Zhaoqing Emperor Citrus is selected as an example for design analysis and practice. Firstly, through the domestic and foreign related literature and data research, the current situation of agricultural product packaging design is sorted out, and the existing packaging problems are summarized; secondly, the user needs are obtained through the qualitative analysis of user interviews, and the near-design orientation is made; finally, countermeasure strategies and design solutions are put forward in combination with the current problems of agricultural product packaging design. In this topic, design practice is carried out for the packaging design of agricultural products, design reference is provided, and relevant design strategies are proposed based on the background of rural revitalization. The innovative storytelling as well as visualization of the culture outside the product can better empower the value of agricultural products, thus contributing to rural revitalization.