“The Part Played by People” in Times of COVID-19: Interpersonal Communication about Media Coverage in a Pandemic Crisis

人际交往 大流行 健康传播 心理学 社会化媒体 危机沟通 信息传播 传播 2019年冠状病毒病(COVID-19) 公共关系 应对(心理学) 社会心理学 政治学 医学 计算机科学 疾病 精神科 万维网 传染病(医学专业) 法学 病理
作者
Anna Wagner,Doreen Reifegerste
出处
期刊:Health Communication [Taylor & Francis]
卷期号:38 (5): 1014-1021 被引量:30
标识
DOI:10.1080/10410236.2021.1989786
摘要

The study presented in this article examined individuals' interpersonal communication about media coverage during the COVID-19 pandemic. In times of a severe public health crisis, people rely heavily on media coverage to stay informed. Communicating with others about this coverage can help them gain deeper insights and evaluate pandemic-related information. According to the two-step flow of communication, opinion leaders, such as health experts, play an important role in interpersonal communication by disseminating information, influencing others, and providing orientation. To examine the nature of interpersonal communication about pandemic-related media coverage, we conducted 22 semi-structured interviews. We explored: a) the communicative roles within the informal social network, b) the functions of the communication for the individual, and c) the potential transformations in the trajectory of the pandemic. Findings show that communication with close and more distant social contacts occurred largely on an equal basis, while the rare opinion leaders mainly emerged as information brokers. Communication about media coverage serves the functions of information sharing and retrieving, information validation, and coping with negative emotions. Finally, communication partners, roles, and conversational topics partly changed over time. Our study extends existing research on interpersonal communication about health topics, as well as on the COVID-19 pandemic.
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