GUIDEPOST: Creativity, Artificial Intelligence, and a World of Surprises Guidepost Letter for Academy of Management Discoveries

In recent years, progress has been made toward artificial intelligence (AI) creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation should invest significant energy in studying AI and computer-assisted human intelligence, the ways in which they might yield creative breakthroughs, and how those innovations might impact—and be impacted by—workers, consumers, organizations, and society.