A Study on the Application of Urban Imagery Posters – A Case Study of Shanghai City Posters

The study or creation of "urban imagery" benefits from a city's long and deep cultural roots in the promotion and construction of the city, which can sustain and promote specific development and consolidate the achievements made. This study uses documentary analysis and questionnaire survey as the research method, In the process of cultural emotional cognition, various factors and cultural aspects of different respondents can intuitively feel the expression of the city impression and the sense of identification with the city, and these six evaluation attributes have their own attraction to the respondents. This is directly related to each person's cultural cognition, and factors such as respondents' cultural background, personal experience and impression of the city will influence the choice of city posters, Shanghai designers create a variety of styles of city posters because of local cultural identity and deep thinking about the city's history and humanity. Overall, the cognitive process of the respondents will be reflected in the posters with clear urban imagery, mainly in the specific visual symbols, clear urban imagery and clear urban landmarks presentation.