Philanthropic, prosocial players: How game-related charity events motivate unlikely donors

Although we have long known that many different types of individuals play video games, the stereotypical “gamer” is often portrayed as a young male. Furthermore, research into questions such as violence and aggression, addiction or problematic play, and toxic gaming communities tends to frame gamers and gaming as anti-social. From a philanthropic perspective, then, gamers appear to be unlikely candidates for charitable giving. Following attendance at a fundraising game tournament for Gamers Outreach, a non-profit charity that provides video game systems to children’s hospitals, this research team conducted a survey of attendees. Our findings suggest that gamers are willing to support and monetarily contribute to a cause they believe in, but also that engaging potential donors through their preexisting interests and communities—in this case, games—can be a productive form of outreach. Finally, participants recognized and sought to combat gaming’s anti-social stereotypes, revealing a further motivation behind their charitable behavior.