Unveiling coping mechanisms in marketplace discrimination: The allure of artificial intelligence recommendations

应对(心理学) 业务 心理学 营销 临床心理学
作者
Arash Talebi,Sourjo Mukherjee,Nazia Gera,Kulwinder Kaur,Gopal Das
出处
期刊:Journal of Product Innovation Management [Wiley]
标识
DOI:10.1111/jpim.12774
摘要

Abstract Despite artificial intelligence's (AI) increased efficiency and accuracy in many contexts, algorithm aversion, that is, people's biased preference for human recommendations over those of algorithms, is a well‐documented phenomenon. In this research, we show a reversal of the algorithm aversion phenomenon, referred to as algorithm appreciation, in the prevalent context of marketplace discrimination. Specifically, the current research documents people's increased propensity to rely on AI‐based recommendations over those proposed by human counterparts in the aftermath of marketplace discrimination. Such an increased preference happens because it serves as a coping strategy for consumers who have faced discrimination in the marketplace from other human actors. The results of a series of three lab studies and one field study provide consistent support for the proposed effect and document the underlying psychological mechanism driving this effect through perceived embarrassment. Using a moderated‐mediation model, we identify a boundary condition of the effect by demonstrating that the focal effect, that is, algorithm appreciation, remains valid under public consumption but diminishes under private consumption. Employing the natural setting of the field, we replicate our findings with actual consumers making real choices. Our findings have important implications (e.g., integrating AI‐driven recommendation systems into firms' platforms in sectors susceptible to marketplace discrimination and developing ethical guidelines for AI systems) for managers and companies.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
孟小茶发布了新的文献求助10
刚刚
研友_LBRPOL完成签到,获得积分10
刚刚
畅快的寄松完成签到,获得积分10
1秒前
温暖白秋完成签到,获得积分10
1秒前
量子星尘发布了新的文献求助10
1秒前
情怀应助忧伤的元菱采纳,获得10
1秒前
仲达发布了新的文献求助10
2秒前
欣欣欣欣完成签到,获得积分10
4秒前
沈竑宇发布了新的文献求助10
5秒前
5秒前
杭问兰发布了新的文献求助10
6秒前
JW完成签到,获得积分10
7秒前
星辰大海应助Kuma采纳,获得30
7秒前
呆哈哈完成签到 ,获得积分10
8秒前
9秒前
啦啦咔嘞完成签到,获得积分10
10秒前
10秒前
我是老大应助YKH采纳,获得10
10秒前
可爱奇异果完成签到 ,获得积分10
11秒前
魔王完成签到,获得积分10
12秒前
溜达鸡关注了科研通微信公众号
12秒前
13秒前
啦啦咔嘞发布了新的文献求助10
13秒前
13秒前
13秒前
今后应助shinn采纳,获得30
13秒前
隐形曼青应助白藏采纳,获得10
14秒前
14秒前
14秒前
14秒前
gang发布了新的文献求助10
14秒前
15秒前
香蕉飞饼完成签到 ,获得积分10
15秒前
17秒前
mof发布了新的文献求助10
18秒前
金豆子发布了新的文献求助10
18秒前
大刀王五完成签到,获得积分10
19秒前
19秒前
19秒前
kinn应助Young采纳,获得10
19秒前
高分求助中
Picture Books with Same-sex Parented Families: Unintentional Censorship 700
ACSM’s Guidelines for Exercise Testing and Prescription, 12th edition 500
Nucleophilic substitution in azasydnone-modified dinitroanisoles 500
不知道标题是什么 500
Indomethacinのヒトにおける経皮吸収 400
Phylogenetic study of the order Polydesmida (Myriapoda: Diplopoda) 370
Effective Learning and Mental Wellbeing 300
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 3975375
求助须知:如何正确求助?哪些是违规求助? 3519700
关于积分的说明 11199305
捐赠科研通 3256034
什么是DOI,文献DOI怎么找? 1798049
邀请新用户注册赠送积分活动 877386
科研通“疑难数据库(出版商)”最低求助积分说明 806305