Abstract The solution photochemistry of several ethoxycarbonyl- and ethoxycarbonyl-methoxy-substituted cycloheptatrienes has been investigated. The results have been used to analyse the directional specificity of ring-closure and 1,7-hydrogen migration reactions. This specificity is interpreted in terms of polarisation within the S 1 state which undergoes either (a) allowed photochemical reactions to give the observed products directly or (b) isomerisation to a trans, cis, cis -cyclohepatriene which then reacts via allowed ground-state processes. In at least two instances the directional specificity of the ring-closure reaction is wavelength dependent and this is attributed to the differing reactivities of the S 1 and S 2 states.