最后通牒赛局
介绍
业务
营销
知识管理
公共关系
微观经济学
计算机科学
经济
医学
政治学
家庭医学
作者
Yili Hong,Paul A. Pavlou,Nan Shi,Kanliang Wang
标识
DOI:10.25300/misq/2017/41.3.06
摘要
Online referral systems help firms attract new customers and expand their customer base by leveraging the social relationships of existing customers. We integrate ultimatum game theory, which focuses on fairness, with motivation theories to investigate t
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