功能可见性
独创性
透视图(图形)
手机银行
耐心
价值(数学)
业务
互联网隐私
心理学
营销
计算机科学
社会心理学
创造力
机器学习
人工智能
认知心理学
作者
Fernando Rey Castillo-Villar,Rosalia G. Castillo-Villar
出处
期刊:Marketing Intelligence & Planning
[Emerald (MCB UP)]
日期:2022-09-26
卷期号:41 (1): 124-137
被引量:4
标识
DOI:10.1108/mip-01-2022-0045
摘要
Purpose The study explores the affordances and constraints perceived by older adults through their experiences using mobile banking apps. Design/methodology/approach Twenty-five interviews via Skype were carried out with older adults aged 65 years and over between April and May 2021 (during the COVID-19 pandemic). Findings Based on their usage experiences with mobile banking, older adults identified functional (saving time, avoiding physical risk and having control over their finances) and social affordances (supporting and bonding with family and friends), as well as non-technological (lack of useful information and patience from bank employees) and technological constraints (concerns about cybersecurity, data privacy and passwords). Originality/value The study offers a novel approach to customer experience research in mobile banking by adopting a customer-centered perspective and applying the theoretical framework of affordances and constraints to analyze the experiences of older adults as active mobile banking users.
科研通智能强力驱动
Strongly Powered by AbleSci AI