Moving to green technologies: acceptance and perception of architectural solar photovoltaic technology for residential buildings

Among the renewable technologies, solar photovoltaic (PV) is widely regarded as promising in the Middle-East region. However, the adoption rate of PV technology remains limited in Jordan. The effective shift to solar energy necessitates social acceptance. Therefore, this study examines the public perception and degree of acceptance of PV in residential units. A survey that explored the relevant factors in terms of knowledge, concern, familiarity, satisfaction, attitude, and willingness was conducted. Four hundred and twenty responses were returned. The statistical analysis using SPSS included Cronbach's alpha test, normality testing, and correlation analysis. The analysis shows that average acceptance levels exist for the PV experience. Only 53.5% were familiar with PV. More people (56.4%) claimed to know about PV, and 62.2% were interested. Under half of the respondents were satisfied with PV. Most people had heard of PV, although only 32.6% considered their knowledge excellent. Observations of PV were communal. However, only 25% installed PV systems in their residences. Performance was the top PV priority, followed by environment, prices, and aesthetics. Solar panel installation intentions were highest on rooftops and lowest on BIPV. Also, it was found that socioeconomic and demographic profiles affect residents' PV adoption. These variables can also moderate the relationship between relevant factors and PV perception. The study contributes to understanding the public's preference for PV applications. This perspective enhances PV awareness and adoption in residential units. This study highlights insights for architects, decision-makers, and governmental authorities on the requirements to support PV applications on the policy front.