The geopolitics of supply chains: Assessing the consequences of the Russo-Ukrainian war for B2B relationships

History suggests that the Russo-Ukrainian war could prove to be a prolonged conflict. It has already disrupted supply chains of basic necessities such as wheat and energy and changed the global business landscape. In particular, B2B firms are learning to improvise and devise new sourcing strategies. Many manufacturers are working on diversifying their approach to sourcing and developing new offerings with alternative ingredients/components or energy sources. In this article, the authors discuss eight consequences of a prolonged conflict and discuss their implications on B2B markets and supply chains.