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Consumer-brand identification: A social identity based review and research directions
3小时前
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Drivers of consumer–brand identification
3小时前
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To Compare Is Human: A Review of Social Comparison Theory in Organizational Settings
3天前
已完结
Dimensions of Brand Personality
6天前
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Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands
6天前
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Must the underdog win? The moderation effect of product type in the underdog effect of brand stories
7天前
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Actual and ideal-self congruence and dual brand passion
7天前
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Place branding: creating self‐brand connections and brand advocacy
8天前
已完结
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