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Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
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Building brand equity: the genetic coding of Mediterranean brands
3小时前
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Cyberbranding: leveraging your brand on the Internet
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1 + 1 > 2? Is co-branding an effective way to improve brand masstige?
1天前
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Trends in the Evaluation of Masstige Marketing: A Bibliometric Analysis Using R
1天前
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A Heterodox Approach to Masstige: Brand Fetishism, Corporate Pricing, and Rules of Consumer Choice
1天前
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Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
1天前
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Constructing Consumer-Masstige brand relationships in a volatile social reality
1天前
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The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
1天前
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