Lv2
190 积分 2023-10-06 加入
Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce
2个月前
已完结
Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment
2个月前
已完结
Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
2个月前
已完结
Interactive effects of users’ openness and robot reliability on trust: evidence from psychological intentions, task performance, visual behaviours, and cerebral activations
3个月前
已完结
Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
3个月前
已完结
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study
3个月前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
3个月前
已完结
AI or human: How endorser shapes online purchase intention?
3个月前
已完结
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
3个月前
已完结
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
3个月前
已完结
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