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Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory
朋友还是助手?基于解释层次理论的虚拟影响者角色类型与幸福感模式的匹配效应
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期刊:Journal of Vacation Marketing 作者:Mengmeng Song; Zhenzhen Hong; Yuchen Wang; Yucong Duan 出版日期:2024 |
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